More appraisals. Made in Melbourne.
We turn your existing database and new seller enquiries into qualified appraisal appointments.
Reactivate. Qualify. Book.
For independent agency principals in Melbourne.
A better follow-up
Your next seller could already be in your database.
Past appraisals. Open-home attendees who own locally. Landlords on your rent roll. Luminara gives approved contacts a structured, supervised follow-up process – then brings qualified sellers to your nominated agent.
- Built for independent Melbourne agencies.
- Human-approved messages.
- Agent-approved bookings.
The desk
One desk. More opportunity.
Listing Growth Desk
The founding offer
Reactivate approved database segments, handle replies, qualify owners and coordinate agent-approved appraisal bookings. Includes nurture and a Friday scorecard.
Desk + Recovery
The upgrade
Add fast follow-up on new portal and website enquiries. Identify buyers who also need to sell, and see missed opportunities in a monthly Leakage Report.
Hold-or-Sell
Planned / Stage 2
A planned premium program for agencies with a rent roll: coordinate annual landlord reviews using property-management figures and the agent’s price estimate.
How it works
Watch a reply go through the desk.
One scripted reply, from the owner’s message to Friday’s scorecard. An illustration, not a real owner, agent or client.
A reply lands.
An owner from segment A answers the message your agency signed off.
It’s sorted.
Every reply goes into one of five categories, each with a defined next step. This one is Interested.
Four facts, confirmed.
Owner, address, a selling timeline within 12 months and consent to meet your agent. Short of any one, it isn’t a qualified seller.
Your agent decides.
The card goes to your nominated agent with the details we gathered, and waits. Nothing is booked without their approval.
The appraisal is booked.
Once your agent approves, we coordinate the appraisal with the owner and record it.
Friday counts it.
It shows on that week’s scorecard, where every lead has a status, owner, next action and outcome.
Founding offer
Clear fees. Visible follow-up.
Start with a free sample Opportunity Review.
Request an Opportunity ReviewWe guarantee a process and activity standard – not listings, sales or commission.
Final scope, pilot terms, attribution, postcode exclusivity and tax treatment are confirmed in your written proposal.
Listing Growth Desk
Founding 5
A$1,500/ month
- Setup
- Upfront, once.
- A$1,000
- Attended appraisal
- Per appraisal that actually happens.
- A$250
- Waived
- The A$250 fee on your first two attended appraisals. Setup and the retainer still apply.
- First two
- Signed listing
- Per attributable signed listing within 120 days.
- A$1,000
- Retainer lock
- The founding retainer is locked for 12 months.
- 12 months
- Postcode exclusivity
- Subject to agreed territory and contract.
- By territory
Straight answers.
Who is this for?
Independent Melbourne real estate agencies with an established contact database and a principal who wants more consistent seller follow-up.
Do you replace our CRM?
No. The desk works alongside your existing process using agreed CRM access or approved exports.
Who approves the messages?
The agency approves templates and contact segments. Luminara supervises outbound messages and replies. Your nominated agent approves appraisal bookings.
What counts as a qualified seller?
A contactable property owner with a property address, a selling timeline within 12 months and consent to meet your agent.
Do you guarantee listings?
No. We commit to the agreed follow-up process and service standards. Listings, sales and commissions depend on the owner, the market and your agent.
Is AI involved?
Yes. We use supervised automation and AI drafting, with human approval of messages and bookings.
Melbourne agencies / Let’s talk
See what’s sitting in your database.
Start with a free sample Opportunity Review. We’ll look at your available contact segments and discuss whether the desk fits your agency.
What the Opportunity Review covers